Wander & Escape – Boosting Tour Bookings with Google Ads & Performance Marketing

Overview

Wander & Escape, a boutique travel company specializing in curated domestic and international getaways, partnered with Glorywebs to scale online bookings and attract high-intent travelers. While the company had built a loyal customer base through referrals and social media, it lacked a structured paid acquisition strategy.

Glorywebs deployed a multi-layered Google Ads campaign, focusing on high-converting travel packages, retargeting undecided users, and promoting last-minute seasonal deals through geo-specific targeting.

Industry

Travel & Tourism

Region

United States

Technology Used:

Services

Destination-Based Google Search Campaigns

Display & Retargeting for Abandoned Visitors

Conversion Tracking Across Booking Funnels

Landing Page Copywriting & Optimization

Email Lead Nurture Campaign Setup

Challenges & Solutions

Challenge: The client was facing low visibility for key destinations during peak booking periods. Their previous campaigns lacked conversion tracking, used overly broad keywords like “vacation packages,” and directed users to their homepage rather than package-specific content.

Solution: Our team restructured their Google Ads setup into destination-based campaigns such as “Luxury Italy Tours,” “Weekend Getaways from NYC,” and “Adventure Trips in Costa Rica.” We optimized the ad copy for urgency and unique value (e.g., guided locals, limited group sizes), set up conversion tracking across booking flows, and created mobile-friendly landing pages with itinerary highlights and testimonials. Additionally, we used retargeting to re-engage users who explored itineraries but didn’t book.