Urban Decor – Boosting Sales for a Home Decor eCommerce Brand with Google Ads & Digital Marketing

Overview

Urban Decor, a boutique home decor brand specializing in handcrafted and minimalist lifestyle products, approached Glorywebs to boost its online revenue through a combination of paid and organic digital strategies. Although they had a visually appealing website, they struggled to attract high-intent traffic and convert visitors into loyal customers.

Glorywebs built and executed an integrated marketing strategy—centered around Google Ads, optimized product feeds, retargeting, and conversion-focused landing pages—to improve visibility, engagement, and repeat purchases.

Industry

E-commerce – Home Decor

Region

United States

Technology Used:

Services

Google Search Ads

Landing Page Optimization

Email Automation

Challenges & Solutions

Challenge: Urban Decor was running basic search campaigns without proper segmentation or feed optimization, resulting in a low conversion rate and a high cost per acquisition. They also lacked retargeting flows and had limited email engagement post-purchase.

Solution: We started by segmenting their Google Ads account into product-category-based campaigns and activated Google Shopping with a fully optimized product feed. Next, we launched a dynamic remarketing campaign to bring back abandoned visitors. We also integrated email marketing flows to support cart recovery and post-purchase retention, while running A/B tests on ad creatives and landing pages to improve return on ad spend (ROAS) continually.