Elara Vogue – Driving Growth for a Premium Fashion Brand Through Google Ads & Digital Marketing

Overview

Elara Vogue, a premium women’s fashion label, partnered with Glorywebs to scale its online presence and boost conversions. Despite having a strong brand aesthetic and product lineup, they struggled with inconsistent website traffic, a low return on ad spend (ROAS), and high cart abandonment rates. The brand required a comprehensive digital marketing strategy to attract new customers, re-engage past visitors, and boost seasonal sales.

Glorywebs designed a conversion-centric strategy centered around Google Ads, display retargeting, and influencer-inspired creatives, backed by A/B-tested landing pages and personalized email flows to boost both acquisition and retention.

Industry

Fashion & Apparel – Women’s Clothing

Region

Australia

Technology Used:

Services

Google Search & Shopping Ads

A/B Testing for Ad Copy & Landing Pages

Post-Purchase Nurture & Loyalty Campaigns

Campaign Performance Tracking & ROAS Reporting

Challenges & Solutions

Challenge: Elara Vogue had previously run broad Google Ads campaigns with a single ad group per collection, leading to irrelevant traffic and low conversion rates. They also lacked remarketing efforts and had no automated post-purchase communication to encourage repeat purchases.

Solution: Our team restructured their Google Ads account with separate campaigns for bestsellers, seasonal collections, and branded vs. non-branded terms. We launched a high-performing Google Shopping feed, crafted mobile-first display ads for retargeting, and implemented email marketing flows for cart recovery, new arrivals, and loyalty promotions. All this was supported by landing page optimization for top-selling categories.