SteelCraft Co. – Growing a Manufacturing Brand’s Online Visibility with Google Ads & Digital Strategy

Overview

SteelCraft Co., a B2B and B2C manufacturer of steel-based industrial tools and fittings, approached Glorywebs to expand its reach and generate qualified leads through digital channels. While their manufacturing quality and product range were competitive, their online presence lacked targeted visibility in high-conversion regions.

Glorywebs implemented a performance-driven digital marketing strategy with Google Ads, PPC automation tools, and B2B-focused campaigns tailored for the industrial segment.

Industry

Manufacturing & Industrial

Region

India

Technology Used:

Services

Google Search Ads Campaigns

PPC Automation Strategy & Implementation

Geo-Targeted B2B Lead Generation

Landing Page Optimization for Conversions

Display Retargeting for Product Awareness

SEO Cleanup & Performance Tracking

Challenges & Solutions

Challenge: SteelCraft Co. had previously relied on print catalogs and basic SEO, but their products didn’t appear for high-intent search queries. Weak geo-targeting limited regional leads, and the absence of PPC automation made scaling campaigns and optimizing results time-consuming.

Solution: We implemented a keyword-driven Google Ads strategy backed by PPC automation tools such as Smart Bidding, AI dashboards, and ad scripts. This ensured precise targeting, reduced manual effort, and faster optimization cycles. Geo-specific ad groups, optimized landing pages, remarketing campaigns, and trust-building content further accelerated lead generation and brand awareness.