SteelCraft Co. – Growing a Manufacturing Brand’s Online Visibility with Google Ads & Digital Strategy

Overview

SteelCraft Co., a B2B and B2C manufacturer of steel-based industrial tools and fittings, approached Glorywebs to expand its reach and generate qualified leads through digital channels. While their manufacturing quality and product range were competitive, their online presence lacked targeted visibility, especially in niche categories and high-conversion regions.

Glorywebs implemented a performance-driven digital marketing strategy with a strong focus on Google Ads, product-based campaigns, and B2B lead capture, tailored for the industrial segment.

Industry

Manufacturing & Industrial

Region

India

Technology Used:

Services

Google Search Ads

Geo-Targeted B2B Lead Generation

Landing Page Optimization for Conversions

Display Retargeting for Product Awareness

Campaign Tracking & Monthly Performance Reporting

Basic SEO Cleanup & Technical Audit

Challenges & Solutions

Challenge: SteelCraft Co. had previously invested in print catalogs and basic SEO, but lacked any real paid advertising strategy. Their product offerings didn’t appear in high-intent search queries, and they missed out on regional leads due to weak geographic targeting.

Solution: Our team designed a keyword-driven Google Ads strategy focused on product-specific and use-case-specific search terms, such as “heavy-duty steel clamps” and “industrial fasteners supplier India.” We created geo-targeted ad groups, optimized product landing pages for increased conversions, and integrated lead capture forms to handle bulk inquiries. In parallel, we launched remarketing campaigns and developed educational content to boost trust and awareness among B2B buyers.