ShowUp Now – Driving Ticket Sales for Live Events Through Google Ads

Overview

ShowUp Now, a fast-scaling event discovery and ticketing platform, partnered with Glorywebs to increase ticket sales and brand visibility for concerts, theatre shows, and local festivals. While they had strong partnerships with event organizers, they were heavily reliant on social and word-of-mouth, with limited success from paid search.

Glorywebs stepped in to launch high-performing Google Ads campaigns, focusing on geo-targeted event promotions, last-minute ticket offers, and search intent targeting based on user location and interests.

Industry

Media & Entertainment – Event Ticketing

Region

United Kingdom

Technology Used:

Services

Geo-targeted Google Search Campaigns

Event-Specific Landing Page Strategy

Dynamic Search Ads (DSA) for Live Events

Mobile Optimization for Ticket Funnels

Ad Copy & A/B Testing for Time-Sensitive Offers

Challenges & Solutions

Challenge: The biggest challenge was that ShowUp Now’s campaigns were too broad, promoting all events to all users, resulting in poor click-through rates and wasted budget. Users searching for specific event types or locations weren't being served relevant ads or landing pages.

Solution: We overhauled their Google Ads structure with city-specific campaigns, ad groups by event category (music, theatre, comedy), and keyword targeting for real-time search intent (e.g., “comedy shows in London tonight” or “buy concert tickets Manchester”). Dynamic Search Ads were used to scale rapidly for new events. In parallel, we built mobile-optimized landing pages with direct booking CTAs and countdown timers to drive urgency.