InfiniSoft Solutions – Driving Qualified B2B Leads with Google Ads for a SaaS & IT Services Company

Overview

InfiniSoft Solutions, a fast-growing SaaS and enterprise IT services provider, partnered with Glorywebs to boost inbound lead generation through a highly targeted Google Ads strategy. While their product suite was robust, they struggled to reach the right decision-makers and convert website traffic into quality sales opportunities.

Glorywebs deployed a performance-driven digital campaign focused on solution-specific search intent, industry segmentation, and lead nurturing, resulting in increased traffic, improved conversions, and a measurable ROI.

Industry

IT / Technology

Region

Canada

Technology Used:

Services

Google Search Campaigns by Industry & Use Case

B2B Lead Funnel Tracking & CRM Integration

Conversion-Optimized Landing Page Design

Ad Copywriting + Sitelink Extensions

Dynamic Remarketing Campaigns

A/B Testing on CTAs and Forms

Monthly Performance Analytics & Reporting

Challenges & Solutions

Challenge: InfiniSoft was previously running generic campaigns targeting broad keywords like “business software” and directing users to a general homepage. This led to high bounce rates, poor engagement, and minimal demo requests.

Solution: We restructured their ad account to focus on high-intent keywords and segmented campaigns for key verticals, including “cloud ERP for logistics,” “HR software for SMBs,” and “SaaS for IT asset management.” Glorywebs crafted compelling ad copy with pain-point targeting, developed conversion-optimized landing pages, and integrated full funnel tracking using Google Tag Manager and CRM syncing. We also launched remarketing campaigns to re-engage bounced traffic with demo incentives and case studies.