Learn-O-Sphere – Driving Enrollments for an EdTech Platform with Google Ads

Overview

Learn-O-Sphere, a fast-growing EdTech company offering live and recorded upskilling courses, approached Glorywebs to generate high-quality student enrollments through Google Ads. While the brand had solid course content and instructors, its ad campaigns were underperforming, resulting in low click-through rates, high cost per lead, and minimal return on ad spend.

Glorywebs stepped in to restructure their paid strategy, focusing on high-intent keyword targeting, ad copy optimization, and funnel-specific landing pages to improve both visibility and conversion.

Industry

Education / EdTech

Region

United States

Technology Used:

Services

Google Ads Management

Challenges & Solutions

Challenge: LearnSphere was running broad Google Ads campaigns with generic keywords like "online courses" and directing traffic to their homepage. This resulted in wasted spend and high bounce rates, as users didn’t land on course-specific content that matched their search intent.

Solution: We restructured the entire account by creating tightly themed ad groups based on subject categories like “Python for Beginners,” “Data Analytics Certification,” and “Digital Marketing Bootcamp.” Our team built individual landing pages for each course with compelling headlines, instructor bios, testimonials, and limited-time enrollment offers. We also implemented conversion tracking to measure lead form submissions, free trial sign-ups, and course purchases accurately.