Jai Steel – Boosting Conversions with Targeted Google Ads Campaigns

Overview

Jai Steel, a fast-growing steel products manufacturer, wanted to strengthen its online presence and drive high-quality leads from its digital channels. While the brand was well-known within its regional markets, it lacked the right digital strategy to scale lead generation and track ROI effectively.

Industry

Manufacturing & Industrial

Region

India

Technology Used:

Services

Google Search Ads

Pay Per Click

Challenges & Solutions

Challenge: Jai Steel struggled with limited visibility for competitive manufacturing keywords, relied on manual campaign handling without automation, and faced high cost-per-clicks with fewer qualified conversions. Additionally, there was no proper tracking or structured optimization process in place, making it difficult to measure ROI.

Solution: Glorywebs designed a data-backed Google Ads strategy focusing on commercial-intent keywords, improved geo-targeting, and compelling ad creatives with strong CTAs and extensions. By leveraging smart bidding automation, continuous A/B testing, and weekly optimizations, we reduced cost-per-conversion and maximized qualified leads within the target regions.