Artel Studios – Driving Architectural Visibility with Google Ads

Overview

Founded in 2019, Artel Studios has grown into one of Pune’s top architectural firms, led by a team of talented designers and professionals passionate about creating inspirational projects. With expertise in architectural design and 3D visualizations, the firm strives to deliver a perfect blend of comfort, practicality, and beauty—improving lives through design. While their portfolio reflected high-quality work, Artel Studios wanted to expand its reach digitally, attract more qualified leads, and strengthen visibility in the highly competitive architectural services market.

Industry

Architecture & Design

Region

Pune, India

Technology Used:

Services

Destination-Based Google Search Campaigns

Display & Retargeting for Abandoned Visitors

Challenges & Solutions

Challenge: Artel Studios primarily relied on word-of-mouth referrals and local exposure but lacked the digital visibility needed to capture high-intent leads online. Competing against established architecture firms, the brand struggled to appear in relevant search queries, leading to fewer inquiries despite its strong design capabilities. Additionally, the rising CPCs in architectural and design-related keywords made it challenging to balance exposure and cost efficiency.

Solution: Glorywebs implemented a targeted Google Ads strategy designed specifically for architectural services. We built campaigns around high-intent service keywords like “architectural design services” and “3D visualization company,” and optimized geo-targeting to attract leads from Pune and nearby urban hubs. Engaging ad copies with clear CTAs highlighted Artel’s unique design approach, while ad extensions showcased their portfolio. Smart bidding automation, CPC monitoring, and regular campaign optimization ensured consistent visibility and better ROI.