Click My Cruise – Driving Travel Bookings with Google Ads

Overview

Click My Cruise, a travel company specializing in unique cruise experiences, wanted to expand its reach and attract travelers actively searching for premium vacation options. While the brand had strong packages and offers, it needed a digital push to capture high-intent leads from online searchers and convert them into bookings.

Industry

Travel & Tourism

Region

India

Technology Used:

Services

PPC Strategy & Campaign Setup

Keyword Research & Competitor Analysis

Geo-Targeted Ad Campaigns

Weekly Monitoring, Reporting & Refinements

Challenges & Solutions

Challenge: Click My Cruise faced low online visibility in a highly competitive travel and tourism market dominated by established OTAs. With limited digital presence, their campaigns struggled to appear for high-volume keywords. The challenge was not just to gain visibility but to ensure cost-efficient clicks that could turn into meaningful inquiries and bookings.

Solution: Glorywebs crafted a highly targeted Google Ads campaign for cruise travelers, focusing on commercial-intent keywords like “cruise booking India,” “affordable cruise packages,” and “luxury cruise holidays.” Location targeting was optimized for metro cities with higher outbound travel demand. Engaging ad creatives highlighted package offers, and ad extensions promoted limited-time deals. We further optimized CPC through smart bidding and regular A/B testing to maximize ROI.