Overview

SkyGuard LA, a bird control company specializing in pigeon netting and residential proofing solutions, approached Glorywebs to increase lead generation through Google Ads. With the rise in urban pigeon problems across Los Angeles, the demand was high—but so was competition from generic pest control providers.

Industry

Pest & Bird Control Services

Region

Los Angeles, California

Technology Used:

Services

Google Search Ads

Geo-Targeted Campaigns

Service-Based Landing Pages

Ad Extension Strategy

Conversion Tracking

Challenges & Solutions

Challenge: Despite running ads earlier, SkyGuard LA struggled with visibility for specific pigeon-related services. Their campaigns were not geo-optimized, and ad copy lacked relevance to the pain points of residential users searching for terms like “pigeon netting service” or “bird net for home.” The lack of structured landing pages also contributed to low conversions.

Solution: Glorywebs deployed a location-focused Google Ads strategy tailored to high-intent pigeon control keywords:

Segmented campaigns for keywords like “pigeon proofing in LA,” “bird net for home,” and “pigeon netting service”
Created custom landing pages with localized content and images of actual LA-area installations
Implemented click-to-call ads and Google lead form extensions to target mobile users
Added structured snippets and sitelinks in ads to highlight residential and commercial offerings
Used CallRail + Google Analytics to track form fills and phone inquiries accurately