Overview

FinRelief, a national debt consolidation service provider, wanted to grow their inbound lead flow through search ads. Their previous campaigns generated low-quality leads, primarily from users not ready to convert. They needed a strategy that prioritized intent, credibility, and trust.

Industry

Financial Services – Debt Relief

Region

United States

Technology Used:

Services

Google Search Ads

High-Intent Keyword Targeting

Landing Page Funnel Design

Ad Copy Optimization

Conversion Tracking

Challenges & Solutions

Challenge: The client was targeting broad finance-related keywords which attracted generic traffic. Phrases like “debt help” and “credit advice” led to a high bounce rate and poor conversion performance. There was no funnel-based structure or tailored messaging for people actively searching for “debt consolidation.”

Solution: Glorywebs implemented a high-intent PPC funnel focused solely on users actively looking for debt relief:

Targeted specific keywords like “debt consolidation programs,” “reduce monthly payments,” and “best debt relief company”
Built conversion-focused landing pages with trust badges, reviews, and real-time calculators
Deployed ad extensions (callouts, sitelinks, and structured snippets) to boost CTR
Setup form tracking + phone call tracking via Google Analytics and Unbounce integrations
Continuously refined ad copy to emphasize results, benefits, and urgency