Overview

AutoRevive, a Phoenix-based used car dealership and auto body repair center, wanted to scale both car sales and repair bookings through Google Ads. Their earlier campaigns lacked structure and failed to differentiate between service categories, leading to irrelevant traffic and low conversion rates.

Industry

Automotive – Sales & Repairs

Region

Phoenix, Arizona

Technology Used:

Services

Google Search Ads

Ad Group Structuring

Landing Page Optimization

Location-Based Targeting

Keyword Strategy

Call Tracking

Challenges & Solutions

Challenge: The client was bidding on a broad mix of keywords like “used car for sale” and “auto body repair” without ad group segmentation. This caused high bounce rates, low quality scores, and a high cost per acquisition (CPA). They needed a dual-focused PPC approach to target car buyers and car owners looking for repair services in the Phoenix area.

Solution: Glorywebs built a segmented Google Ads strategy:

Created separate, tightly themed ad groups for “Used Cars,” “Collision Repair,” and “Auto Detailing”
Implemented geo-targeted campaigns for Phoenix and nearby ZIP codes
Designed 2 dedicated landing pages: one for used car inventory, and one for repair services
Tracked conversions via call tracking and form submissions using Google Tag Manager
Ran A/B tests on ad copies and CTAs to boost ad relevance and engagement