Overview

MediPlus Urgent Care, a growing chain of walk-in clinics across Texas, approached Glorywebs to increase online appointment bookings and foot traffic through pay-per-click advertising. Their prior campaigns were generic and not location-optimized, resulting in wasted spend and low appointment volumes.

The goal was to create a hyperlocal, service-specific PPC strategy that not only targeted urgent care keywords but also addressed after-hours queries, insurance-based searches, and mobile-first traffic behavior.

Industry

Healthcare – Urgent Care & Walk-in Clinics

Region

Texas, United States

Technology Used:

Services

PPC Campaign Management

Local Search Ads

Google Call Ads

Conversion Tracking

Challenges & Solutions

Challenge 1: Generic Keyword Targeting & Broad Campaigns

Campaigns weren’t driving actionable leads, targeting terms like “healthcare clinic” instead of “urgent care near me.”

Solution: We refined targeting with high-intent, location-specific keywords like “walk-in clinic Texas” and “urgent care near me open now,” supported by tight radius targeting around each clinic.

Challenge 2: Mobile-Heavy Traffic Without Click-to-Call Optimization

Mobile users couldn’t directly connect, leading to high bounce rates.

Solution: Deployed Google Call Ads with local numbers and set bid adjustments to prioritize mobile traffic during peak hours.

Challenge 3: Low Trust & Engagement on Landing Pages

Users hesitated to book due to lack of visible insurance info, wait times, or physician credibility.

Solution: Built trust-focused landing pages featuring reviews, accepted insurance logos, real-time open hours, and “Book Appointment” CTAs above the fold.