Overview

Luxora Living, a premium furniture brand, partnered with Glorywebs to scale their eCommerce sales through strategic PPC campaigns. While the client had a healthy ad budget (over $150K per quarter), they struggled with inefficient spending across non-performing audiences, low ROAS, and high bounce rates.

Our objective was to turn Luxora's budget into a high-performance engine—one that drives profitable conversions, lifts brand authority, and attracts high-LTV (lifetime value) customers in a competitive market.

Industry

Luxury Home & Furniture

Region

United States

Technology Used:

Services

PPC Strategy & Management,

Google Shopping Ads

Meta Ads Funnel Building

Landing Page Optimization

Challenges & Solutions

Challenge 1: High Ad Spend, Low Return

Despite large-scale ad spending, the brand’s ROAS was below 1.5x due to generic targeting and under-optimized funnel stages.

Solution: Glorywebs restructured campaigns by product category and intent level, applying smart segmentation and performance-driven bidding models to focus on converting audiences.

Challenge 2: Poor Shopping Ad Performance

Google Shopping campaigns lacked optimized product feeds, leading to low CTR and wasted budget.

Solution: We implemented high-converting product titles, image A/B testing, and integrated Merchant Center rules to improve feed quality and ad rank.

Challenge 3: No Audience Layering in Meta Campaigns

The client was targeting cold traffic without retargeting or lookalike layers.

Solution: Built a 3-tier funnel: Awareness, Consideration, and Retargeting using Meta Ads with UGC creatives and dynamic product ads.

Challenge 4: Bounce Rates on Landing Pages

Luxury shoppers dropped off due to slow-loading pages and unclear value messaging.

Solution: Created Shopify-optimized landing experiences with real-time chat, testimonials, and urgency triggers to increase engagement and session time.