Overview

LegalEase, a boutique law firm specializing in immigration and family law, approached Glorywebs to build a social ads strategy that drove qualified consultations. They previously focused on SEO and referrals, but with new competition entering the market, they needed a paid channel to stay visible and acquire leads at scale.

We created a meta ads strategy targeting life-stage moments like marriage, relocation, and visa applications, paired with a strong lead magnet and mobile-first experience.

Industry

Legal Services

Region

Toronto, Canada

Technology Used:

Services

Meta Lead Ads Setup

Form-Based Lead Generation

Ad Compliance Optimization

Challenges & Solutions

Challenge 1: Difficulty Targeting the Right Legal Prospects

Previous boosting efforts lacked niche targeting for legal niches.

Solution: Created segmented ad sets using Facebook’s life event targeting and location filters to reach users who are newly married, relocating, or applying for visas.

Challenge 2: Long Contact Forms Reduced Conversion

Website forms were too lengthy and mobile-unfriendly.

Solution: Switched to Meta lead forms pre-filled with user info + direct consultation booking link via Calendly.

Challenge 3: Compliance Risk with Legal Ad Copy

The client was unsure how to position ads without violating Meta’s policies.

Solution: Created compliant ad copy focusing on value-driven content (e.g., free consultation, eligibility checklist) rather than direct legal claims.