Overview

FitFusion Studio, a boutique fitness center offering group HIIT and yoga classes, wanted to boost local brand awareness and increase trial memberships through social advertising. They had no prior experience with Meta Ads and relied solely on organic posts and word-of-mouth.

Glorywebs helped them launch a location-targeted Meta Ads campaign that focused on storytelling, social proof, and mobile-first lead capture—turning interest into enrollments.

Industry

Health & Fitness (Boutique Gym Studio)

Region

Melbourne, Australia

Technology Used:

Services

Meta Ads Strategy & Management

Instagram Story Ads

UGC Ad Integration

Challenges & Solutions

Challenge 1: Low Brand Visibility in Competitive Market

As a new studio, FitFusion struggled to compete with larger gyms and franchises.

Solution: We crafted video-based awareness campaigns featuring real class footage and testimonials, served within a 5 km radius of the studio.

Challenge 2: High Drop-off in Trial Booking Funnel

Users showed interest but didn’t complete the booking form on the website.

Solution: Switched to Meta Lead Ads with pre-filled forms and auto-reminders via Zapier + email to nurture warm leads.

Challenge 3: Limited Content for Ad Creatives

They had no studio photos or videos that could be used for ads.

Solution: We used UGC-style reels and testimonials from early customers, edited using Canva to align with the brand’s aesthetic.

Challenge 4: Ineffective Audience Targeting

Initial ad spend was wasted on broad lifestyle audiences

Solution: Built lookalike audiences based on past sign-ups and engagement, and layered interest targeting (fitness, pilates, yoga, women’s wellness) for precision reach.