Craftora – Driving Seasonal Sales with Targeted Email Campaigns

Overview

Craftora, an eCommerce brand known for handmade and ethically sourced home décor, approached Glorywebs with a need to boost seasonal sales and reconnect with its dormant subscriber base. While their social following was strong, their email marketing efforts were underutilized, especially during high-conversion seasons like holidays and local events.

Our team stepped in to create a structured, content-rich email marketing program that focused on storytelling, time-limited offers, and behavior-driven automation.

Industry

E-commerce

Region

Canada

Technology Used:

Services

Email Marketing

Challenges & Solutions

Challenge: Craftora was sending occasional promotional emails with little consistency or segmentation. Their emails looked generic, didn’t reflect the brand’s visual identity, and failed to convert even during peak retail months. As a result, they were missing out on both new and returning customer revenue.

Solution: We helped Craftora revamp their email marketing from the ground up, starting with segmenting subscribers by past purchases, browsing behavior, and geography. We then designed visually rich campaigns tailored to product categories and events (like “Spring Collection” and “Handmade Holiday Gifts”). Automated flows were introduced for welcome series, seasonal promotions, product launches, and customer win-backs—each carefully timed to coincide with customer intent.