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Bloom & Vine – Growing Floral Subscriptions with Meta Ads
Bloom & Vine, a luxury floral subscription company, wanted to expand its subscriber base and improve brand recall through visually compelling meta ads. While its organic Instagram presence was strong, it lacked a paid strategy to reach new audiences outside its existing follower base.
Glorywebs helped Bloom & Vine craft a creative-led social media ad funnel through targeted PPC management services that turned interest into conversions. The funnel focused on visuals, seasonal offers, and lifestyle-driven messaging.
Meta Ads Funnel Strategy
Instagram Reels & Carousel Ads
Lookalike & Retargeting Campaigns
Performance Tracking
Influencer partnerships weren’t scalable and lacked targeting control.
Solution: Designed ad creatives using lifestyle shoots and ran seasonal offer campaigns to cold audiences via Instagram and Facebook.
Users added subscriptions but dropped before checkout.
Solution: Implemented retargeting ads with limited-time discounts, synced with Shopify & Facebook Pixel.
All growth relied on local organic discovery.
Solution: We built lookalike audiences from purchasers and Instagram engagers, layered interests like “flower delivery,” “home decor,” and “gifting.”
Static product posts didn’t reflect the premium appeal or seasonality.
Solution: We produced carousel and Reel creatives with seasonal styling, handwritten notes, and unboxing moments to boost CTR.
Growth in Monthly Subscription Orders
Decrease in Cost per First Purchase
Increase in Story Engagements
ROAS on Instagram Reels Campaigns
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