Overview

Bloom & Vine, a luxury floral subscription company, wanted to expand its subscriber base and improve brand recall through visually compelling meta ads. While its organic Instagram presence was strong, it lacked a paid strategy to reach new audiences outside its existing follower base.

Glorywebs helped Bloom & Vine craft a creative-led social media ad funnel that turned interest into conversions. The funnel focused on visuals, seasonal offers, and lifestyle-driven messaging.

Industry

E-commerce – Floral Subscription Service

Region

San Diego, California, USA

Technology Used:

Services

Meta Ads Funnel Strategy

Instagram Reels & Carousel Ads

Lookalike & Retargeting Campaigns

Performance Tracking

Challenges & Solutions

Challenge 1: High CAC with Past Influencer Campaigns

Influencer partnerships weren’t scalable and lacked targeting control.

Solution: Designed ad creatives using lifestyle shoots and ran seasonal offer campaigns to cold audiences via Instagram and Facebook.

Challenge 2: Cart Abandonment with No Retargeting Setup

Users added subscriptions but dropped before checkout.

Solution: Implemented retargeting ads with limited-time discounts, synced with Shopify & Facebook Pixel.

Challenge 3: No Audience Expansion Strategy

All growth relied on local organic discovery.

Solution: We built lookalike audiences from purchasers and Instagram engagers, layered interests like “flower delivery,” “home decor,” and “gifting.”