Overview

A fast-growing enterprise approached Glorywebs with the vision to build a smart, AI-powered ETL (Extract, Transform, Load) platform capable of handling unstructured and structured documents at scale. The goal was to automate document ingestion, extract critical data, and provide real-time, decision-ready outputs to downstream systems.

The client needed a flexible and robust solution that worked template-free, could process PDFs, images, and handwritten forms, and integrated smoothly with cloud systems and analytics pipelines. We developed “DataMorph”, an intelligent, scalable ETL tool powered by Python, React, and AI/ML models, designed to streamline document-heavy workflows in industries like lending, insurance, and compliance.

Industry

Administration

Region

United Kingdom

Technology Used:

Challenges & Solutions

Challenge 1: Unstructured Document Ingestion

Handling varying formats like scanned PDFs, images, and handwritten notes with high accuracy was difficult.

Solution: We implemented AI-based OCR and NLP models with intelligent layout detection to extract key data fields without relying on static templates.

Challenge 2: Real-Time Data Extraction and Classification

The client needed real-time document classification and data extraction across thousands of files.

Solution: We built an event-driven pipeline using Python and cloud functions to auto-detect document types and extract field-level data using pre-trained ML models.

Challenge 3: Integration with Existing Analytics and Workflow Tools

Data had to be cleaned, structured, and pushed into BI dashboards and CRMs.

Solution: We designed flexible APIs and webhook-based integrations, allowing seamless data flow into tools like Tableau, Power BI, and Salesforce.

Challenge 4: Custom Validation Rules and Exception Handling

The platform needed custom rule sets for different business units and had to flag anomalies for human review.

Solution: We implemented a rule-engine layer and built an intuitive UI with React, allowing business users to create, test, and manage custom validations without code.