10 Free SEO Tools to Use in 2018 for Solopreneurs and Small Business Owners to Nail Search Rankings with Zero Budget

by Anil Parmar

It can be tough to get people to know about your products, services, online store etc. in this chaotic world. And, the situation becomes more difficult when you have zero funding and are literally bootstrapping your own startup or running a small business.

You simply don’t have the means to spend even thousands on hiring an SEO/Content Marketing Agency to do stuff for you. This post lists free SEO tools to use in 2018 that will help you gain organic, free traffic without spending even a dime. Let’s get started.


Before, we share the SEO tool list for 2018, we would like to mention that in order for search engine optimization to work for your small business, you will need to focus on not good content but 10x content.

Yes, and SEO is just the beginning. You will need to invest time into marketing your content. These tool will help you get started.

  1. Answer The Public

Brian Dean, founder of BackLinko, recommends this as a must-have tool to research long-tail keywords. The best part about this tool is that it gives you ideas about what your next blog post should be by showing question-focused keywords to help you understand what people are looking out for.

We did a simple search for WordPress and see the results.


  1. Mangools- The Juicy SEO tools suite



Biggies like Adidas, Airbnb, Skyscanner and Alexa rely on these set of SEO tools for their SEO activities. Despite being a premium tool, it allows you to have a FREE account too.

When it comes to SEO, finding the right keywords can be art and science both. When you are a small business owner or a startup, focusing on high competitive keywords can land you no where.

The trick is to find out low competition keywords with less SEO difficulty.

Mangools keyword research tool tells you the difficult level and also if it feasible for you along with long-tail keyword options that you can sprinkle in your posts.

We have personally used the free version and loved it. Despite restricting you to 3 lookups for a day, it can be worth it for an entrepreneur who is just starting out.


  1. Screaming Frog

When you have access to your website’s data you make can better, informed decisions. As a website crawler, Screaming Frog helps you to everything from analyzing page titles, Meta data, finding broken links, generate XML sitemaps and to hunting down duplicate pages.

The free version is good to get started with if you are doing SEO yourself for your site.

  1. SEO Prompts


Hyper-focused on novices and beginners, SEO Prompts is just the right tool you are looking to hack SEO without spending much time and getting entangled in the complicated, overwhelming SEO maze.


It sends you 15-minute SEO tasks daily. It is the best do-it-yourself SEO tool we have come across till now. The best way to put it in the words of its maker, Anne Dorko –

SEO Prompts acts like your project manager for SEO efforts.

It will easily walks you through some of the more difficult to comprehend aspects of getting your SEO footprint started.

  1. Google Business Review Direct Link Generator

Online reviews matter for local SEO. These are thought to make up 10% of how Google and other search engines decide to rank search results. A must-have SEO tool in 2018, this will help you generate a direct link that you can share with your customers.

You can generate a direct link and add it to your thank-you email that you send to your customers or even set up a /review page on your domain where your customers can go to leave a review.

Completely free!

  1. SERPStash Free SEO Tools for Entrepreneurs


Travis Lee Street, the maker of this site, used many SEO tools. Sadly, many were complicated and expensive. And, entrepreneurs neither have time nor money to spend on optimization. All they need is a simple DIY SEO toolkit.

The set of tools here will show you what’s important for you to understand during the initial stages of your business like — what keywords you rank highly for (and who else is ranking for them) and some simple auditing tools..

Focusing on the basis in the beginning helps a lot.


  1. SiteGuru


Use the free plan that allows you to audit 2 websites with 50 pages per site. The best for any startup. Rick Van Haasteren created the tool for SEO improvements, usability issues, and technical errors. It automatically crawls your website and finds the pages to analyze.

You will be able to find out-

  • Meta description and page titles: is there one on every page, and is it not too short or too long?
  •  Duplicate content: are all your pages unique?
  • Semantic structure: do all your pages have a heading 1 and a logical semantic structure?
  • Security: does your site have an SSL certificate?
  •  Is there a sitemap.xml, for faster indexing by Google?
  • Is there a favicon?
  • Does your server return the right error message if a page does not exist?
  • Does your page have Open Graph tags to enable sharing on social networks?
  • Is your HTML valid?
  • Do all your images have alt tags?
  • Does your website scale correctly on mobile phones?
  • Does your page not use too many different JavaScript or CSS files?
  • Is the language defined?
  • Are there no Meta tags blocking your website from being indexed?
  1. MozBar3.0


The most used SEO toolbar, this is a must-have in 2018. With over 420,000+ installs, MozBar will give metrics that matter.


Add it to Google Chrome and you are ready to go!

  1. Raven- Site Auditor


Know which desktop and mobile SEO issues are keeping you from ranking well on Google with Raven’s Site Auditor tool. Completely free for small business owners having one website with audit restricted to 50 pages a month.


  1. Page Outil


The founder of this tool thought it was a bit pain to use the Google Search Console. Page Outil makes it easier for you to look at the data on a page-by-page… mainly like easily seeing the keyword data for each page.

This makes optimizing title + h1 tag easier for better rankings. Doing this in GSC will take you at least 2–3 steps to cycle through each page. Highly recommended!

Wrap up

Which tools do you use to for your small/solo business? Is there any free SEO tool we missed out? Please feel free to share your thoughts in the comments below.