Event Landing Page 2022: Perfect Guide

Event management companies are always looking for ways to create more buzz around their events.

Today’s event management companies have an amazing solution for those who want to take their marketing one step further and that is by using landing pages!

Here is a step-by-step guideline for you to create a great attention-grabbing event landing page.

All you need to do is to follow the following 15 steps mentioned below sincerely.

Let’s get started then!

3. You can definitely boast about your brand subtly so that you get all the possible benefits of the event advertisement.

4. Try adding some images and less text, so as to the user doesn’t get bored reading the details of your company.

5. You can definitely include a tagline which goes in sync with your motto and values. This way you will put across a unique proposition to your audience!

As it is a must to incorporate the location details on the event landing page then why not make a bit more exciting.

Following are the ways in which you can do so:

#1. You can definitely include it with the date and time in a simple way by keeping a background of the image of the location.

#2. A totally unique way would be to add a live Google Map link of the location.

This will definitely aid the visitors to explore their ways of commute to the location superfast.
They will thank you for saving the trouble for them to search for the exact location.

#3. You may use a short HQ video loop or a video animation of the event location.

Shoot a video without action (location without the crowd and just some preparations) or use a video made of an earlier similar event while in action (with the event attendees)

This will definitely highlight and communicate the ambiance and feel of the event to the reader.

Are you wondering how this step will benefit your event landing page?

I can assure you that, adding the benefits in the page will surely work in your favor.

Anyone who is a novice and isn’t able to make a decision, whether they want to attend the event or not, then, reading the benefits will push them to register as fast as possible.

Thus your event landing page has to have the strong call to action words which can compel the visitor to register themselves for the event.

Well here I can provide you with a lot of examples about how to incorporate CTA buttons in your event landing page.

1. You can put the CTA’s into attention-catching boxes or you can highlight it by using appropriate fonts.

The main key here is to catch the attention of the visitor.

2. Yes, you can always use the inverted commas and exclamation marks but that can be very basic if not used properly.

If you are creating the landing page for a trendy event, CTA’s leading to them also have to be much in trend as well.

3. The other point you should keep in mind is that you should add the CTA’s properly distributed throughout the event landing page.

What this does is that you will get evenly distributed information all over the page, guiding the viewer to take the next step!

You can surely improvise but do not go over the top with the speaker descriptions.

It should not be too boastful, but rather should make your viewers connect with the cause of the event.

You will be successful if you can convey it to the readers that the speakers share the common topics of interest with them.

1. You can create a table of contents for the schedule of the gathering. What this will do is generate clarity in the minds of your participators about how things will proceed.

Use various tools that are available online and create an eye-catching list of the event agenda or schedule.

Make it as lively as possible.

2. Listing the agendas generate a sense of excitement for the attendees.

Knowing how things will unfold for their most awaited event, create a roller coaster ride of joy. It also increases the impatience level among the attendees! They all will feel like the event should take place as soon as possible.

1. If you cleverly put in the ticket and registration rates it is ought to happen that the figures soar up way high than expected!

It is an obvious thing, as it is directly related. So be smart and reap the benefits as much possible.

2. Making an impact on the users from all economic backgrounds should be on your mind while planning and mentioning the price. This can be helpful in a way such that if a person with a lower income wants to be a part of the event, he/she can do it without any hesitation.

3. You can definitely be manipulative in your way. No, it isn’t cheating, but your decision should be reasonable and well pondered on. I suggest giving it a very clear and sharp thought.

4. Equally distribute the different strata that you decide and add a name to those strata for uniformity and normal conversations.

For example you can label each class of tickets with a celebrity name synonymous with the event. This way you get the proper attention required.

For that, here are some proven ways to make it more communicating

1. Reduce the amount of text.

Yes, now is the time when any content online or offline is well received, only if there is minimum amount of text.

People do not have time to read long texts! Even if you have written it well, it would not excite them as compared to the picturesque effect.

2. Add previous event pictures and make a dedicated gallery.

You have to create a separate space on your event landing page to showcase the spectacular moments of preceding events.

3. You can also post bloopers of former gatherings. That’s a funny and more interactive way to attract attention from the visitor’s.

4. You can also put in videos from earlier events. Yes, YouTube videos or any of your storage videos would be a great way to create attraction.

Testimonials literally mean: a formal statement testifying to someone’s character and qualifications.

In your case it is the EVENT!

It is going to definitely increase your ticket sales and registrations.

If you were smart during earlier events then you might have a bunch of testimonials ready by you.
But if not then here is a tip for you: Get videos of your attendees this time and record their experience in their words. Such videos are kind of a reflection of the complete experience the event can generate.

Use interviews of various people belonging to different kind of cultures and ethnicity. This helps you to project the diversity of the event.

I can give you a lot of examples for this.

1. You can keep just a few details to be filled in as the personal information.

The simple questions you ask the faster they will register themselves! Do you get the point? If you want a lot of attendees you ought to make the right decision and ask them to just fill in a few blanks.

2. This way you won’t burden them with lots of unnecessary questions to answer and let them use their energies to plan about their participation in the EVENT!

Let me explain this how! You might want the attendees to readily agree and pay out immediately but adding a “pay later” option is going to create a sense of relief to them.

You can build a lot of trust by also having this option on the landing page. Just highlight it as something new for the attendees.

People can debate about this but if you are all set to garner the faith of a lot of people then such an addition is going to benefit your sales.

You surely can have a stride in conviction of your event for your prospective clients or users as well.

This section should contain clear contact details of the dedicated help department of the event.

After the final registration form or button you can use the “helpline / Get in touch / inquiry / FAQ / Complaint” button which lead the registered candidate to a form or contact details.

Their query should be solved and all of their complaints should be resolved immediately.

If you are just providing assistance for the registered candidates, it is advised to have provision for attending to enquiries of the people who are willing to attend the event.

For example:

You are creating a landing page for a music concert which includes a major participation form the youth and it is their idol that is performing.

The youth today is always online because they have become super mobile friendly!

Thus if you have generated a landing page for the music concert in accordance to mobile configurations, then you are going to get terrific response from the youth.

You can apply this idea to all of your event landing pages and garner even better turnout.
It is on you to use the power of technology to your side.