Fashionista App

Our first aim was to make customers engage with products and considering Fashionista’s current product page layout that offered smaller images, we believe offering bigger images showcasing multiple angles will encourage more engagement and increase chances of the customers to make informed decisions and purchases on-the-go.

Experienced in working with popular grid layout frameworks that include Bootstrap, 960 Gird system and more- we settled for a well-defined grid layout for our client.

Next, we wanted to make it easy for customers to narrow down their product selection, instead of forcing them to spot their required one from a list of products that are offered by the client.

Fashionista targeting all-age group, we introduced only the required filter options to make it easy for their customers to gain immediate access to the products as per the gender, color, size, price, occasion and more.

Then we had to revamp their standard product page to a more engaging one keeping in mind the server load and power usage while engaging with the product.

Experience in Hypertext Markup Language following W3C we provided a dedicated product landing page for supporting rich mediums like audio and videos.

Last, Fashionista customers had to repeat their checkout process for each product they would and make purchases, hence it leads to frustration and loss of many sales orders due to the repetition of same tasks.

We created a 3 step checkout process to not allow their customers to add multiple products, but also edit addresses as access to flexible payment options from the same page. Additionally, customers will also be able to continue with new purchases from the checkout page too.