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Siorai – eCommerce Pharmacy Store for Health Supplements
Siorai, a leading eCommerce pharmacy store specializing in health supplements, sought to enhance its online presence and maximize revenue through paid marketing campaigns. While their products had strong market demand, the brand struggled with high advertising costs, low conversion rates, and a lack of optimized targeting.
Glorywebs implemented a data-driven PPC strategy to address these challenges, which focused on precise audience targeting, ad optimization, and conversion rate enhancement. We developed new landing pages for our paid campaigns and provided support & maintenance for the same. Our tailored approach significantly increased sales enhanced their marketing funnel flow, improved Return on Ad Spend (ROAS), and a more efficient ad budget allocation, allowing Siorai to scale its online business effectively.
PPC for Meta
Siorai’s inefficient PPC campaigns led to high Cost Per Click (CPC) and low conversion rates. Despite investing in paid advertising, the return on ad spend (ROAS) did not meet expectations.
Solution: We implemented data-driven bid adjustments, optimized ad creatives and landing pages, and refined keyword targeting. By continuously A/B testing different ad variations, we reduced CPC by 25%, improved the conversion rate by 20%, and achieved an impressive 200% ROAS.
The website experienced a 35% bounce rate, indicating that users were leaving without making a purchase. This impacted overall sales performance and Average Order Value (AOV).
Solution: We enhanced website navigation, improved page load speed, and optimized the checkout process for a seamless user experience. Additionally, we introduced personalized ad retargeting campaigns to re-engage visitors and drive conversions. These efforts resulted in a 35% reduction in bounce rate and a 15% increase in AOV.
Decrease in Cost Per Click (CPC)
improvement in Conversion Rate
Return on Ad Spend (ROAS)
Increase in Average Order Value (AOV)
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