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ApprovedProvidersNetwork – Fortune 5000 Marketing Solutions Company
ApnTech ApprovedProvidersNetwork (APN), a fast-growing Fortune 5000 marketing solutions company, struggled with underperforming PPC campaigns across Facebook, Google, and YouTube Ads. Despite significant ad spend, they faced ineffective audience targeting, low brand visibility, and disappointing ROI, which hindered their lead generation efforts.
APN partnered with Glorywebs to revamp its digital advertising strategy to overcome these challenges. Our data-driven approach, combined with optimized targeting and ad performance enhancements, led to explosive growth in leads, website traffic, and overall conversions. We scaled their Ad spend from $10,000/month to $2 million in 2 years.
PPC for Meta
APN’s PPC campaigns suffered from ineffective targeting, leading to low-quality traffic and minimal brand engagement. Ads failed to reach the right audience, resulting in high ad spending with low conversions.
Solution: We conducted in-depth audience segmentation, leveraging AI-driven behavioral insights and lookalike audiences to refine targeting across Facebook, Google, and YouTube Ads. Additionally, we enhanced ad creatives, messaging, and video storytelling to improve brand engagement. These optimizations led to a 300% increase in lead quality and a 150% Click-Through Rate (CTR) boost.
Despite an initial $10,000/month ad spend, APN struggled to scale campaigns profitably. Increasing the budget resulted in higher costs without a proportional increase in conversions.
Solution: We introduced progressive ad scaling strategies, utilizing automated bidding, A/B testing, and performance-based budget allocation to maximize ROI while gradually increasing spend. Our approach successfully scaled their ad budget to $2 million over two years, driving 300K+ leads and a 3X increase in conversion ratio.
Website Visits
Increase in Conversion Ratio
Quality Leads Generated
Boost in Click-Through Rate (CTR)
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Years of Experience
Projects Delivered
Retention Rate
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