How to write a Blog? Step by Step Guideline

by Anil Parmar

What is an essential factor in a human being’s life? It can differ from a person to person but one point is common amongst everyone – communication. Everything is based on communication.

If you don’t interact with your friends, family, boss, or the vendor at the café; you will feel the void. Writing blog posts is one of the most crucial methods of conveying your thoughts or expressing your ideas. It is a perfect example of communication.

According to a slide on SlideShare, there are approximately 4.5 million blogs as of June 2017. The trend of blogging is on a consistent rise. In order to showcase your blog post to the readers, you have to adopt effective strategies to rank your content.

Writing a blog post is one of the techniques that can assist you in ranking your blog on search engines. We have detailed a step-by-step guide on how to write a blog. Follow these techniques to create an awesome blog post for your readers.

Understand your Readers

If you can crack this mystery, you can solve the puzzle within minutes. Understanding the requirements of the readers is the foremost step while creating content. How can you do so?

Always try to devise a solution to a problem. Most of the online visitors are people who are seeking solutions to a problem. If you can provide a detailed solution, or information, to the reader, you will accomplish your mission.


For example, you can use Quora to search for the questions that seekers frequently ask. This way, you will find a problem. Now, you need to devise a solution to the problem. The Q&A platforms are extremely useful in understanding readers in your niche.

Another way is to read the comments left by readers on blog posts in your niche. For example, if you write blogs on SEO, you can watch out comments on the blog posts in the same niche. The readers always leave comments asking about problems. This will give you an idea about the latest trends.


Devise a Topic and an Intriguing Title

You have analyzed various Q&A platforms, read comments on various blog posts, and finally, you know the topic that readers want to write about. Kudos! Make sure the topic is related to your niche and expertise. This way, you will be able to express in the most subtle yet elaborative manner.

Next concern is the title of the blog post. Do you know that 8 out of 10 people will only focus on the title? If the title, or headline, is catchy enough, a reader will proceed further. How can you create interesting titles? Consider following strategies:

  • Focus on 5W and 1H – Why, What, When, Where, Who, and How
  • Create listicles
  • Write Figures and Numbers
  • Adopt a Second Person Approach

Apart from this, ensure that the focus keyword is included in the title. For example, if focus keyword is seo guidelines, you can create a title – 10 SEO guidelines that you must know!


Write a Captivating Introduction

After the title, the introduction plays a major role in engaging the reader. If you can persuade the reader by writing an appealing introduction, the chances are that the reader will continue scrolling through the article.

For an interesting introduction, you can adopt a technique of hitting the chords with the reader. For example, if you are writing a blog on weight loss, you can write the starting lines as:

Are you one of those who keeps on postponing the plan of enrolling in the gym? If you fall in this category, this blog post can change your life from today itself! How?…

This technique is best utilized by Brian Dean. Check out an example from his blog, Backlinko.


Pen down an Engaging Content

This is a hot topic of discussion in the blogging fraternity. Nobody knows the exact way of writing the content. But one thing is sure. You should focus on writing a content that will persuade the reader. What do we mean by persuading?

After reading the content, the visitor should relate to the content. There should be viable information available to the reader. There should be a sense of satisfaction.

While penning down content, you should adopt a personalized approach. You should write using first or second-person approach. Make it like a conversation rather than a formal write-up.

Check out this example from Neil Patel’s official blog. He writes in a simplified language, uses short paragraphs, and imparts a personalized touch.


Insert Media Files

You have made tremendous efforts while writing content but you are not able to retain the visitor. The bounce rate seems to be too high, and this can be devastating for a blogger. You can check the analytics using Google Analytics.


To engage readers for a longer duration, media files play an important role. What type of media files can you use? You can consider following ones:

  • Images
  • Screenshots
  • GIFs
  • Infographics
  • Videos
  • Presentations
  • Podcasts

You have numerous options to engage your readers for a longer duration. You can use an optimum dosage of each of these media files. Images, screenshots, infographics, and videos are highly recommended.

For example, check out Social Media Examiner and analyze the usage of media files in the blog post.


Revise and proofread Multiple times

You have written a title, introduction, content, and inserted loads of intriguing media files. What’s more? You have to ensure whether the information is correct or out of place. For this, you should revise it again and again until you are satisfied.

Keep on revising until you feel this is exactly what you want. The readers are always looking for an opportunity to spot an error (this is an intuitive behavior, you are not alone!).

The best way to weed out any grammatical and analytical errors is to proofread your content using a reliable tool. After all, no one is perfect. Hence, you should definitely use a proofreading tool, such as Grammarly.


Provoke Call-to-action

Social media plays a major role in marketing your blog. And, of course, you would not like to lose an opportunity of garnering a precious fan following. Hence, it is necessary to invite readers to share your content on social media sites and on their personal blogs as well.

Not only sharing content, you can also ask them to leave a comment on your blog post. This is an excellent way of interacting with your readers. Moreover, you will gain knowledge by reading valuable feedbacks, and you can also get ideas for your new blog post.

If you are using WordPress blogging platform, there are various social media plugins, for enhancing your call-to-action efforts.



Creating a blog post is the most crucial step in blogging. When your content is worth reading and sharing, you are bound to experience success. Follow these practical tips to create an amazing blog post with all the essential information. Let your readers witness the best content by delivering more than their expectations.