3 Stages of SEO Automation

Are you confused with the term SEO and Automation?

Let me guess!! You are?

Don’t worry, this comprehensive guide will help you thoroughly.

Today, you will come to know about:

• What is SEO automation?
• How it is done?
• And, how it will benefit you?

So, without any further Ado, let’s begin.

• Technical SEO stands for analyzing website technical factors such as its speed, UX, structured data, responsiveness, etc.
• Here automation can be applied with several tools available such as WooRank, Moz, and SemRush.
• There are also website crawling tools such as Sitebulb, ScreamingFrog that can automate your consistent tasks.

• On-Page SEO refers to the Page’s Meta description, title tags, and headings.
• Automation for creating unique titles and descriptions brings value to your site.
• You can use tools for content optimization, and data markup for improving your pages.

• off-Page SEO stands for improving and generating backlinks. This task is quite comprehensive.
• An automation tool for checking and improving backlinks can be used such as Ahrefs backlink checker.

SEO automation is delegated into 3 step processes before going out to thousands of web pages.

• finding the right data
• Identifying the strategy
• Running A/B tests

First is when you are determined with the expected outcome – Deterministic Outcome

Second is when there are variations in the machine-generated outcome and still requires human validation – Variational Outcome

In data collection, all the required data information is gathered with the help of several tools and software.

• There are many tools available such as ParseHub, Diffbot, Octoparse, ScrapingBee, and many more
• One of the great examples is a website crawler, which is very beneficial for an E-Commerce website.
• It can help in finding customer buying patterns.
• It increases customer loyalty by 46%, conversion rate 43%, content engagement by 35%, and customer journey by 42%.

Structured Data computing – Automation

This is the only segment where automation can deliver real measurable outcomes on your website.

Even the search engine focuses on structured data for displaying new features to the result pages.

New features are always sent to result in a page that is derived from the structured data.

This will help get more organic traffic on your site and increase your revenue.

• Structuring Data is based on these parameters:

• Determination of your business value
• Conversion rate
• Analysis of costs
• Calculation and achieve ROI.

In this stage, Automation with the monitoring part of work is replaced with AI-based monitoring.

• SEOs can prioritize their task if they assign some of their site-specific tasks to AI.
• Just like a human being or a team member of the SEO team AI can monitor the site and generate actionable insight.

AI-based automation such as seoClarity can monitor thousands of website pages which will replace your effort.

• It notifies when rank changes or critical elements get modified, so you can take preventive measures.
• This will benefit you to focus on custom and critical insight generated by AI.
• It helps in finding opportunities and issues that help in making strategy and execution at the end.

Insight Automation with AI falls under these categories:

• Log analysis
• Content
• Backlinks
• Keywords
• Technical audits
• Rank changes
• Page alerts

All these insights are completely based on the on-site crawl, rankings, and link data.
Moving forwards let’s see what other options do we have here:

Crafting good page titles for SEO

There are 36% of SEO experts who think that the headline or title is the most important element.

• A good page title helps to rank for search intent.
• A good page title entices a user to have a look at your page.

Average article content in the top position of Google contains 2,416 words.

• Here we can train GPT-3 based language model as it is based on deep learning, capable to generate human-like text such as Jarvis, Ryter, HyperWrite, and many more.

Though writing the whole article or automation is possible but the results will not be as you expect them to be.

• It’s more beneficial for using Outline creation.
• Writing an outline is very effective and helps us to structure our thoughts.
• The outline dictates the article flow and a good structure is very crucial for SEO.

The automation with the outline can create good structure articles and it will certainly help readers.

Let’s take an example here:

Let’s start with the statistics.

• There are 3.5 billion Google searches performed every day and taking out a unique content idea is quite daunting.
• Here, AI automation can alleviate our task with NLP (Natural Language Processing).
• It also creates an engaging experience with readers.
• This is possible with many tools available such as Jarvis, simplified, and many others.

Key Points:

• Title: We can generate manually but take time, so we automate it to focus on other parameters.
• Article: Writing a whole article is possible but automation can’t produce the expected output here. So, we only implement an article outline with automation.
• Content ideas: Generating unique ideas in a span is not possible so quickly, here automation with AI-powered tools is very lucrative.

This is the last step and it includes testing, implementation, and execution.

• Scaling execution and speed is a big challenge in SEO enterprise.
• Sometimes it can be a simple update but you will not see expected results unless google sees changes on your site.
• Tools available for updates are constantly being updated.

So, it’s becoming easy to see the blocks and implement your updates without any help from developers.

Though it’s not frequently used because of its complexity now.

SEO and its automation are certainly lucrative for any website but it is limited to:

• Rank tracking
• Backlink analysis
• Competitor monitoring
• Site Monitoring