10 Biggest Mobile App Launch Mistakes to Avoid

by Anil Parmar

Mobile Apps have changed the landscape of the current era and is recognized as a favorite tool for reading news, playing games, navigating, social media and much more.

You can conclude that Mobile Apps are ‘Just for Everything’ at the present time.

After completing the process of designing, developing and testing, it’s time to launch the app now.


The success of any app can be assured if the launch is well planned and prior. For this reason, the proper analysis is carried out on the common mistakes made by hiring a mobile app developer, which can be avoided by you.

Here is the list of top 10 mistakes one should avoid before and after the launch of the mobile app.

Pre-launch Pitfalls to avoid

Not knowing your audience


If you fail to know what your audience likes and dislikes, it won’t make sense to build the whole app without knowing the user’s requirement. Additionally, a well-defined demographic will lead to higher conversion and retention rates.

For example, Quora is the best source of knowledge started in the format of questions and answers focusing the niche audience to gain the best guide out of it.

  • Takeaway
  • Think of the purpose of developing the app. Who are the target users? Focus on the problem your app solves for the user. Mark the value it delivers and comes with a strategic approach before you serve your app in the stores.

Not planning app release date

Before you wind up coding the app plan a release date in advance, it might get proper press coverage. It is necessary to keep a track on tech news and events so that the release dates do not coincide. This keeps your app likely to get expected response.

  • Takeaway
  • This helps gain attention as soon as the app is ready. Although the team can build a systematic plan according to release dates and covers the news on social media about the featured app.

Not welcoming pre-launch opportunities

Promoting your app before it is available in the app store can help gain momentum and most awaited response. Well, it is the most common mistake noted among the app-makers that they begin the marketing efforts too late.

  • Takeaway
  • Promote your app on multiple social media platforms and channels to encourage influencers and reporters to talk more about your app. Let the app name go viral on the media that is going to be known to all.

Not investing time on app store


One of the key points in writing a proper description with relevant keywords can help you gain organic results when you launch your app. It keeps your app trending on the top in the app stores which will automatically cop-up with your launch expectations.

For example, you can use the keyword ‘photo editor’ in the description if your app is related to photo editing.

  • Takeaway
  • Use appropriate keywords that are related to the features. It will show your app in the top list to get valuable competitive insights. Most of the successful apps focus on App Store Optimization (ASO).

Not enough marketing activities


Start marketing your app early enough to approach users in bulk. Make sure that your app gets discovered. The strategic marketing plan covers the outreach plan, a blog for the development process, optimizing App store using keywords, and planning beta testing.

  • Takeaway
  • You can conduct campaigns or put billboards in the areas prone to the features of your app other than digital marketing options. Further, you can also extend your marketing activities across platforms that focus on mobile app development.

Post-launch Pitfalls to avoid

Not considering reviews and ratings


Users consider the app reviews and ratings, before downloading the app. If you gather a good amount of ratings and reviews, it will be easy for the future consumers to know about the usage of the app. In addition to this, app store algorithms use reviews and ratings as a part of their ranking system.

  • Takeaway
  • You can take notice over the reviews, ratings and shares you score after the app hits successfully in the market. These reviews guide you the best to entertain user’s responses. Consequently, it helps users to make quicker decisions for accepting your app.

Not focusing on user engagement and retention

Considering for the long run, it is necessary to focus on the user’s involvement factors. Keep an eye on the number of downloads, comments, and reviews. On the other hand, keep a track of the users dropping off from using the app.

  • Takeaway
  • It helps to outreach the users coming in and going out. You can easily target the type of users who contribute their involvement to apps.

Not paying attention to customer support


In the crowd of thousands or millions of customers do take proper concern and support the customers. Each of them must be attended with a good response and help wherever they ask for. Inefficient customer care can lead to inconvenience and a bad influence on the users, degrading the app value.

  • Takeaway
  • Provide 24*7 customer supports if possible. You can interact with the users, listening to their problems and serving solutions to enhance app functionalities.

Not releasing updates

Your work does not finish by publishing the app, instead, it begins. Updates play a crucial role in building interaction with the desired audience. Bugs, lacking core functionality, or high battery usage are a few of the problems that motivate users to delete an app, in favor of a competitor’s product.

  • Takeaway
  • To avoid it, make sure you regularly release updated versions of the app serving more convenience and address user concerns. The regular release of the updates helps improve the user experience.

Not keeping a track record of user involvement factors

Keep a track on monthly and daily users, features that attract the app usage and app performance index. Think of the reasons what are the reasons of people drawing in or dropping off? Looking to the parameters it’s important to continuously improve your app and keep the users engaged.

  • Takeaway
  • You need to calculate some of the parameters such as Average Revenue per User (ARPU), Daily and Monthly Active users, Retention rates and much more. It helps us to know that how well your app fits into the user’s lives.

Closing remarks

The ecosystem is taking heights day by day. To meet the Mobile App standards and users concern, it is essential to take part in the pre and post-launch activities.

Therefore, I have listed above the mistakes one should avoid while Mobile App Launch.

Hope you enjoyed reading this article!

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