Learning from the SEO Industry Experts

• Keyword targeting

Of course, you shouldn’t forget the importance of keywords. If you fail to maintain keywords, how will you understand the need for information required by the audience? The right use of keywords expands your long tail efforts and discovers new opportunities for content globally.

Once you’ve identified your optimal keywords, placing them in the right location can have a dramatic effect on your organic search ranking.

• Attracting Backlinks from Website

Creating and promoting linkable assets is an excellent way to improve your SEO through the acquisition of backlinks. High-quality backlinks are a major piece of Google’s algorithm and they will continue to be, as they can be the deciding factor that pushes a website to the top of the search results.

Google penalize the low-quality backlinks or unwanted websites in the comments that use spam link building strategies to manipulate the search results.

• Guest Posting

Guest blogging is very essential. When writing a guest post; you not only get to share content relevant to your campaign but also link the post to your website or landing page. A person who clicks through on the links you provide in a guest post is more likely to be genuinely interested in what you have to offer than a general visitor.

As you keep on sharing your content over different networks, the search engine will recognize you in their search results.

• Create Quality Content

Content is the king! There is no doubt in the thing that quality lasts for long wherever you go. Same applies to content. A well written and informative content without any kind of duplication brings desired SEO results.

To create valuable content avoid broken links, wrong information, grammar or spelling mistakes, excessive ads that might disturb the visitors while reading. Again, show your site’s credibility by using original research, citations, links, reviews, and testimonials.

• Foster Engagement on Your Website

If you remain popular among the user, Google is likely to reward you with the highest ranking position on the search engine. This is because search engines assume that when users spend more time on a page, it’s likely to have useful information. SEO professionals use bounce rate and time on site to quantify a website’s engagement, and how long that engagement holds a reader’s attention.

A bounce rate measures how quickly users leave a webpage. Lower the bounce rate better in the eye of Google. You can check out the engagement metrics to improve SEO ranking.

• Update and Re-Optimize Old Blog Posts

Once in a while, you should conduct a content audit on your site. A content audit is an audit where you improve articles, merge them together, or even remove them. Even though the content might be well written, it will likely never see the first page of the SERPs because of this shortcoming. The beautiful part about Google Search Console is it shows you what keywords Google is associating with your article. Using this data, you can rewrite your article so that it precisely targets the main topic the keyword(s) encompass.

• Make your website Super-fast

It is important to focus on your site speed because a slow website is bad not only for the end-user but also for search engine optimization (SEO). When it comes to user experience, website speed is taken into account by Google’s research experiments. Google has always viewed speed as a competitive advantage, so this research is important to understand.

It says that slowing down the search results page by 100 to 400 milliseconds has a measurable impact on the number of searches per user of -0.2% to -0.6%. You can use various tools like Pingdom or Google Insights to know website speed.