Facebook ads are a great way to grow your business, but they can be difficult to get right.

Are you looking for an easy way? Let’s reveal how you can do it.

In this article, we’ll break down how you can create the best ads copy for Facebook ads so you have happy customers and more money in your pocket.

Here are some essential tricks you need to know.

Excited?

Let’s get started.

CONTENT

Content Image

1. How Do We Define The Main Objective Of Facebook Ads?

There are mainly three objectives of Facebook Ads:

Main Objective

Brand Awareness Objective

Use the Local Awareness objective to reach people near your business.

Consideration Advertising Objective

Consideration (reach people who have already taken some sort of action that indicates they are interested in your business).

Conversion Tracking Objective

Use the Website Conversions objective to promote conversions on your website

2. How Do We Choose Right Target Audience?

Choosing the right target audience is important when creating Facebook ads.

The advantage of doing this is that you’ll be able to reach people who are interested in your products or services.

For example, if you offer FREE one-week yoga classes online, it may not be a great idea to target mothers-to-be.

Oxygen Yoga

On the other hand, if you sell promotional products for small businesses, targeting marketing directors would make more sense.

You should opt your target audience likewise:

  • Age
  • Language
  • Gender
  • Location (country, region, or city)
  • Interests
  • Behaviors

3. How Do We Write Perfect Primary Text?

The primary text on Facebook ads is what shows at the very beginning of an ad that you create. It will provide a summary of your brand and some of the benefits that it offers.

Choosing the right primary text for your ad copies can be vital to achieving results.

We recommend that you:

  • Keep copy short
  • Keep the attention of readers
  • Keep your brand or product message clearly
  • Try to capture the attention
  • Keep your sentences concise for easy reading
  • Break up the text Instead of using one long paragraph
  • Use emojis (but not too many)

Here are a few examples of primary text:

1. Create Short Text:

The text on this ad is short and sweet. It ends with an exclamation point to make the text seem attention. In just one sentence, people know what your brand is all about.

Create Short Text

2. Highlight Benefits:

Notice how this benefits text capitalizes. It lets the reader know they can get benefits when they are a new member. The text is also a few short sentences which makes it easier to read.

Highlight Benefits

3. Usage of relevant Emojis:

The use of emojis has become very popular on Facebook ads. It makes your text seem more intimate and inviting. It also gives it a casual vibe. Use relevant emojis to create conversions.

Usage of relevant Emojis

4. How Do We Write Click-worthy Facebook Ads Headlines [with Examples]?

Writing an effective headline for Facebook ads is a balancing act that can be tough to master, but once you’ve got the formula down, watch these clicks and conversions sky-rocket!

Here are tips to create clickable Facebook Ad Headlines:

Highlight Your Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) is a business’s mission statement and differentiates it from its competitors.

A USP could be: “We are the experts in x?”

Here is a unique selling proposition example for the company HubSpot.

This is an excellent way of differentiating yourself from your competitors by saying what you are best at!

Highlight Your Unique Selling Proposition

Use this formula: [Action] + [Time Period] + [End Result]

Use this formula

Start the headline with a number

When writing your ad headline think about including numbers to help prompt people to take action with their emotions rather than logic.

For example, “Want More Friends? Get 100 New Friends Today!”

The number will act as a type of anchor or trigger that drives them to click on your ad because they feel like this could truly be the answer to their desire for more friends.

headline with a number

Create a sense of urgency

Creating a sense of urgency with the headline text on your ads is an excellent way to motivate viewers.

If you’re advertising something like this: “Limited-time offer! Get 15% off our new line!”

Using words that sound urgent can help convince consumers not to miss out if they want these products or services before stocks run dry,

For example, use ‘Alert!’ instead of just ‘Warning’, which would put off some potential customers who aren’t looking for anything urgent right now (although those are certainly other ways).

sense of urgency

Share the “best” ways to do something

Share The Best

Use a customer testimonial

A big part of social media marketing knows that you have an audience.

But what if your brand doesn’t?

Fortunately, there are ways to get on the radar without a huge following by using customer testimonials in the ad content.

This can be done for retargeting users who already know your company or as proof-of-quality when introducing yourself to new customers with simple callouts like “learn more about us” and thanking them after they give their endorsement!

Customer Testimonial

5. How Does An Effective Ad Copy Description Formula Work? [with Examples]

Just as with any other type of marketing or advertising campaign, creating a description that allows potential clients – or customers – to understand exactly what they’re buying from you is vital when launching any kind of advertising campaign.

Here are some tips for how to write an ad copy description:

  • Create a sense of urgency (“limited-time offer,” etc.)
  • Incorporate compelling social proof
  • Include action verbs (save, join, try, test, get, receive, etc.)
  • Use emojis (but not too many)
  • Keep your copy short and to the point

Here are the examples of attractive description:

Description Formula
Description Formula
Description Formula
Description Formula

6. How Do We Deal With Images In Facebook Ads?

Below are Facebook’s ad image best practices. See what you think before image upload:

  • Use high-resolution images
  • Show off your product, service, or brand
  • Highlighting offers, reviews, or testimonials in one ad
  • Focus your message
  • Avoid spreading text all over the image

Here are the images examples of products and services base:

Burger King
Zomato
Carter's
Burger King
Beddy's

7. How Do We Set A Clear And Concise Call To Action?

The call to action (CTA) is one of the most important and often overlooked aspects of a Facebook advertising campaign.

When creating your CTA, it’s important to know what you want your customer to do once they have clicked on the Ad.

Browse the categories below to select the right call-to-action based on your business goals.

Book

Business goal: You want people to schedule appointments or make reservations through your Page.

Call to action: Book Now

Example:

Book

Contact

Business goal: You want people to contact you on Facebook Messenger or through another form of contacts, such as email or phone.

Call to action: Call Now, Contact Us, Send Email, Send Message or Sign Up

Example:

Contacts

Download

Business goal: You want people to download your app or play your game.

Call to action: Play Game or Use App

Example:

Download

Learn

Business goal: You want people to watch an informational video or read more about your business on your website.

Call to action: Learn More or Watch Video

Example:

Shopify

Shop

Business goal: You want people to shop on your website.

Call to action: See Offers or Shop Now

Example:

Shop

CONCLUSION

Even if you’ve been successful with Facebook ads in the past, there are always new ways to improve your performance.

To create effective Facebook ad copy, follow these tips for better results!

Contact us today for more information about how we can help optimize your marketing strategy with expert advice – our team will work closely with you to understand exactly what you want to achieve before delivering a plan tailored specifically for you.

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