12 Types Of Social Media Fans And Followers

I have researched on various social media platforms like Facebook, Twitter, Instagram, Pinterest etc. Understanding this is important for various Social media related business areas like Social media marketing.

This will help you to build your social media marketing presence.

Here I classify the different social media fans and followers into 12 major groups based on how they make use of social media websites.

Let’s see them one by one.

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These types of social media fans are less in number. They have a lot of free time for themselves and go through most of the posts that appear in their newsfeeds in detail.

It requires less effort to grab their attention. But make sure you don’t spam them. They prefer detailed and informative posts rather than vague links.

These are a type of social media followers who scroll through newsfeeds during their free time. Social media marketers devise their strategies mainly with these group of users in mind as they form the majority of social media fans.

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Social media marketers make use of visually appealing photos, viral videos, opinion polls, call to action campaigns etc. to grab their attention. They respond to the most appealing contents in social media.

Since they form the majority of social media users, it’s important to create social media strategies catering to them.

These people are in social media to make money by finding freelancing works. Companies can pick freelancers according to their needs and requirements after analysing their profiles and followers.

Social media is a place where you can find a multitude of amazing talents in various fields like content creation, web designing, photography, social media promotions and many more.

Loyal Followers are those who should be the dream of every social media marketer. Once your brand earns their liking, they would promote your brand online and offline.

They would also defend your brand against unsubstantial criticisms. They would happily engage in various promotional activities in social media.

Also, their feedbacks and inputs could help improve the customer experience of your brand. Companies reward such loyal followers with gift coupons, vouchers etc.

They are more serious social media users. Mostly they belong to a higher age group. Their interest areas ranging from politics to social causes.

Projecting your brand as a socially responsible one would attract these users to like your brand pages on social media.

Their views and opinions in social media are regarded as more credible by others. But finally, the nature of the product/service you are selling should define your target audience in social media.

They are those group of users who express their opinions strongly on social media. They are to be dealt with very carefully. Collectively, they can ruin your brand by badmouthing about your brand on social media.

They can turn against your brand for issues completely unrelated to your business. So never give a chance for them to turn against your brand.

They are in social media to keep a track on the latest deals and offers available online. They are eager to try various promotional offers made available by various companies.

These group of social media fans is a valuable source of sales for organizations. They also would share their experience in social media, thereby bringing more sale for your product.